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1/4 Of HDTV Owners Do Not Realize They Are Not Watching HDTV March 1, 2007

Posted by farshadf in Interesting.
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If you didn’t understand what the title of the article meant, you’re probably one of the people’s we’re talking about. According to AZ Central:

Anyone who thinks consumers understand high-definition television should consider a recent survey by Leichtman Research Group.It concluded that close to one-half of the 24 million households with HDTVs don’t actually watch high-definition programs because they haven’t obtained the necessary hardware from their cable, phone or satellite operators.

And about one half of those viewers – about six million – don’t even realize they’re not watching HDTV. Bruce Leichtman, the market research firm’s president, figures the confusion is partly because the consumers spend so much money on the set they can’t believe they’re not getting what they paid for. “This is cognitive dissonance,” he says.

Attention: If you have an HDTV you need to an HD antenna or a HD capable cable box or an HD satellite dish. Something. If you don’t, you are not watching HDTV. Also, not every channel is going to magically be in HD if you buy an HDTV. For pete’s sake! —MEGHANN MARCO

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Comments»

1. hdtv antenna geek - March 3, 2007

Yes, good point. Yet most of the consumers are HDTV-aware. After they buy a high def capable tv they run to order HDTV programming from their cables/satellite provider.

The fraction of consumers who don’t realize they have a free over-the-air hdtv option using an antenna is much much higher though ….


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